English Version

Enterprise Publicity Video

(The copyright of scripts in this website is owned by Toperfect. Toperfect reserves the manual scripts of original version. Toperfect will take appropriate legal action in the piracy and infringements of copyright.)
CIS Corporate Identification System | VI Visual Identity | Logo Design | Business Card Design | Brochure Design | Packing Design | Poster Design | Cover Design | Reticule Design Software Interface Design | CD Design | Enterprise Publicity Video | Why Choose Toperfect | Cases and price range | Advertising Knowledge
Add URL

Enterprise Video Editing(>3 plays)
advertise and exquisite works appreciation

Compared with static publicity, enterprise publicity video is more direct and vivid. It can integrate video, voice and animation together to reveal a more detailed image of enterprise and information of products. Furthermore, compared with film or TV advertisement, enterprise video editing is less expensive, more oriented and more flexible in choosing place and time for displaying.

Firstly, movie publicity director should have clear goal when making enterprise video editing. Generally, they intend to publicize enterprise image or sell products. Therefore, it is not only required that the picture should be exquisite and content should be vivid, but also the enterprise image should be unified and products features should be well displayed. So based on content, enterprise publicity video can be classified into enterprise image publicity video and product marketing enterprise video editing. The former is to reorganize and consolidate enterprise resources, unify its image and convey its message. It can promote the target audience’s understanding toward enterprise and strengthen their confidence by both marketing advertising and internet advertising. The latter is through on-the-spot videoing and if needed, three-dimensional animation, dubbing etc to directly and vividly display the manufacturing process of products and give prominence to functions and features of products and its using method, which lets customers or agents have a deeper understanding of products.

Secondly, movie publicity director should have clear idea of the purpose of publicity video. The enterprise video editing is mainly used for on-the-spot promotions, project negotiations, exhibitions, bidding, marketing advertising, internet advertising, investment attractions, news conference for new products etc. Enterprise video editing for news conference or on-the-spot promotions should focus on introducing enterprise strength and product information with details on content and focus on selling points. If enterprise has already had a unified image in existing channels or it and its products have had certain recognition among target audience, the enterprise video editing should emphasize conciseness and avoid generalities.

Thirdly, movie publicity director should vary with different markets in different regions and give corresponding treatment with mature market and potential market whatever by marketing advertising or internet advertising. As for the enterprise publicity video oriented to mature market, it should systemize and unify the existing recognition in the market. As for the enterprise publicity video oriented to potential market, it should publicize enterprise image and product information to gain understanding and recognition in the market. Therefore, enterprises can not consider a single CD as omnipotence, but the CD also can not be too diversified. Enterprises should make several plans for different uses and markets, and implement operation idea in CI　system in it.

Finally, enterprise video editing should not be crammed with all the information at one time because of limited expenditure or wanting to save trouble. No matter how exquisite the enterprise publicity video is, it is afraid that there are few clients can watch it with the same patience of appreciating Hollywood for hours. However, enterprise video editing is different from movie or TV advertise which are too short to illustrate clearly. The optimal time of enterprise publicity video should be between 10 to 15 minutes whatever it will be used to marketing advertising or internet advertising. If needed and possible, different short videos can be made for clients based on different themes.

There are mainly 2 types of movie publicity director companies: pure multimedia making company and advertisement company with film-making capacity. Toperfect media publicity companies thinks that enterprise video editing is not only a shooting and making process technically, but also an advertising method. All advertise need meticulous investigation, research, analysis and reasonable planning and creation. There is no doubt that general multimedia making companies are not good at this cross-field work. Therefore, when choosing what kind of movie publicity director to make publicity video for marketing advertising and internet advertising, enterprises should give cautious and discreet thought to give a better play to publicity videos.


One problem should be reminded for an enterprise is duration of publicity video which is frequently and unconsciously ignored by movie publicity directors. This neglecting might become a fatal disadvantage of enterprise video editing, because if the video in only one or two years becomes out of date due to enterprise’s development or adjustment of operative strategies and should be remade, this will greatly increase expenditure of enterprise.

Considering the standpoints of clients, Toperefect movie publicity director not only dedicates itself to forge exquisite works but also provides tracking service for enterprise video editing. After one shooting, we will annually maintain the content of it according to enterprise’s development with a little charge or even for free, which will forge a vivid, energetic and growing image for enterprise.

 

The expenditure of enterprise publicity video of Toperefect media publicity companies covers the following aspects.
Script creation
Movie publicity director
Equipment requirements: DVD quality for general use: DSR-PD190P, DSR-PD150P with three pieces of 1/3-inch CCD. Horizontal resolution is 530 TV wire. Bi-channel XLR audio input DVD quality for enterprises: dual tape-moving structure compatible with DVCAM standard and small tape. 2.5-inch liquid crystal display facilitates the monitoring of location shooting. Professional 1.5-inch black-and-white viewfinder and highly stable videoing function.
DVD quality for broadcasting: digital uncompressed format----the best choice for documentary and news broadcasting
High-resolution quality: HDV reaching line scanning of 720 lines and 1080 lines
Professional high-resolution quality: resolution: 1080×720 and width and height proportion: 16:9
Cinefilm
Photographers
Advanced photographers, in charge of various parts and standard or high definition video camera for color set broadcasting
Film studio or outdoor scene
Rent for cars
Light director
Light assistant
Light equipments
Visagiste
Actors or models
Extra or part-time actors
Other helpers
Aerophotograph：unmanned or pilotless aerophotograph, aerophotograph with pilot, high-altitude aerophotograph and high-altitude videoing
Wide-angle lens: lens with wide angle can make video extensive and magnificent
Swing arm: swing arm enables camera lens to move freely and video bird’s-eye-view effect, elevated vision, diving visual effect etc.
Post editing: some post-productive software and conversion & output editing software like Ulead, Dvstorm, AfterEffects etc.
High-definition editing: FinalCut of Apple system and other post-productive software and conversion & output editing.
Three-dimensional and flash animation editing
Dubbing actor
Sound-recording studio
Background music
Opening
VCD making
Marketing advertising DVD making
Internet advertising digital photo recording
Disk surface design, please refer to CD-ROM Design
Cost of tapes
Travel expense and other expenses 

 

Toperfect movie publicity director provides you at least 3 plays to enterprise video editing for you to choose, we give presentations after giving you first few options. And finally you decide your favorite play. The numbers and quality of the options is unparalleled in the competitors in the media publicity companies.

For further information about quotation please refer to the price range of enterprise video editing.
If you need CIS Corporate Identification System, please refer to CIS Corporate Identification System
If you need to VI Visual Identity, please refer to VI Visual Identity
If you need Logo Design, please refer to Logo Design
If you need to Business Card Design, please refer to Business Card Design
If you need to do Brochure Design, please refer to Brochure Design
If you need Packing Design, please refer to Packing Design
If you need Poster Design, please refer to Poster Design
If you need Cover Design,, please refer to Cover Design
If you need Reticule Design, please refer to Reticule Design
If you need Software Interface Design, please refer to Software Interface Design
If you need CD Design, please refer to CD Design
If you need enterprise video editing, please refer to movie publicity director
Home | Advertising Design | Flash 3D Development | Website Design(Free Hosting) | Website Development(Free Hosting) | Web Hosting(Free Submission)
Profile | Contact | Link to Us | Affiliate-Agent | Add URL | AD IT Search Engine | original art painting Singing Pallette | blogToperfect Blog
Toperfect AD design web hosting
Copyright © 2002-2008
Toperfect AD&Info Privacy Policy