Logo design is the basic form of the communication between enterprise and brand visual effect and it is a highly symbolic designing of form.
A successful logo design should convey the spirit, idea of an enterprise and give prominence to the characteristics of enterprise image, with MI as its core. The graph of the company logos should be succinct, distinctive and appealing, highlighting the characteristics of enterprise, combining aesthetics and relevance, and according with the times.
A successful business should embody the following features: professional, cultural, vivid, enduring, social, and international.
1. art of graphic symbol
Symbolic art originates from the forms, symbols, colors, spaces etc. of objective things existing in nature and human mind. After artistic processing and refining, they form a graph or symbol possessing complete artistic features. In this aspect, logo design is different from other decorative graphs and artistic designs.
Logo design can draw on the features of character symbols, like succinctness, focus, and abstractness, and even sometimes it can directly draw on the existing character symbols and form one with a complete different effect from the original character symbol, because company logos has sublimed into a more distinctive and artistic graphic symbol receiving common recognition.
2. characteristic genre features
Through artistic strengthening and exaggeration of the features of the whole category of that object, the art of logo design acquires artistic effect. Besides, even the common features can and must display unusual artistic charm in different designs.
3. the aesthetic feeling of independent structure
After the refinement of art, company logos designed can not only be used independently and can also be used in various files, publicity materials, advertisements, videos and some other visual media. Therefore, to design logos does not exhibit its independent and complete aesthetic feeling as a symbol, but also forcefully decorates visual media.




