>>packaging Design (>3 options) advertisements and Enjoy Classic Works in the Business

Five key points for successful packaging design:

1, Peculiarity of products of packing design

The constant updating and progress of contemporary packaging structure, new material, and visual conveyance etc. require product packaging design company to make a serious scientific resolution. The application of packaging materials and structure should be more scientific and appropriate. Different products require different package design, for example, the surface of green food packaging should not be waxed and oiled; the external pack design should explicitly indicate instruction of the use of material, the instruction of repeated using and recycling, and the mark of green food. These strict requirements directly regulate the aspects should be noticed in the designing of green food package.

2, Aesthetic feeling of packaging design

The shape and structure are of vital importance. Reasonable shape and structure can enable nice packaging design for candy, coffee, consumer and food to play its role in transportation and sale. Lots of packing design although are luxurious the content inside the packaging does not conform to it. nice packaging design which is colorful and distinctive can give people an aesthetic feeling.

3. Practicability of custom packaging design

The practicability of packaging covers the following three aspects. First is the design of protection, which should be damp-proof, mould-proof, moth-proof, shock-proof, leak-proof, broken-proof, squeeze and press-proof and so on.
Second is the packaging design of convenience, which should be convenient to be displayed and sold in shops and easy for customers to carry and use etc.
Third is the packaging design of promotion, i.e. without sales person’s introduction or demonstration, customers can know the product from the words and pictures on the packing design and determine whether to buy or not.

4. Publicity of packaging design

Publicity should manifest the peculiarity of products, MI operation idea and some other distinctive elements. Brand packaging design is the constitutional part of implementing Corporate Identification System (CIS) and Visual Image (VI) to obtain final success of strategic marketing.

5, environment-friendly packaging design

Environment-friendly packaging design for candy, coffee, consumer and food is the trend of international packing design. Development countries set up the principle of “4R+1D” for packaging design, i.e. reduction, reuse, recycling, regeneration and degradation, for packaging design to follow. Packaging design company should economize the area of packaging and use thin, detachable, efficient materials that can be reused, recycled and degraded. We should also use packaging material generated from natural resources and advocate the use of paper packaging. For example, product packaging design company in England the “carrot paper” made from carrot with some thickening agent, plasticizer and water-proof ingredients can become economic, edible, and colorful vegetable paper.

Three essential factors of custom packaging design

1, essential factors of shape

The shape of packaging design for candy, coffee, consumer and food should be based on the peculiarity, appearance, weight etc. of products. During process of packing design, the theory of solid geometry should be applied to solve the shaping problem. Various aspects, like the area, size and shape of the displaying surface on package should be naturally and synthetically combined together to get a perfect and uniform designing image. The unfolding process is the process of revolving, piling, folding, encompassing of several surfaces. Different package design faces of three-dimensional structure have various representation of feelings. Plane provokes an even, smooth, succinct feeling; curved surface provokes a soft, tender, elastic feeling; while round surface gives a simple and well-rounded feeling and square surface generates a serious and solemn feeling. All these feelings generated by surfaces should all be taken into consideration by the product packaging design company when designing the shape and appearance of the package.

The varying rules between faces of three-dimensional structure should be given thought to, exploring the relation between variance of faces and material strength.  Take the bottom of box of packing design for example, the box bottom of package design is most crucial part in weight bearing, compressive resistance, shock-proof, and broken-proof if falls. Therefore, it is suitable to utilize fastening and binding method to connect different faces to enable the bottom to close solidly and take shape at the end. This structure fits products contained in medium and small sized bottles.

Shape design of containers is to use different materials and processing techniques to set up three-dimensional image. When product packaging design company determining the basic shape of product, “sculpting method” is adopted as the basic means and followed by cutting and combining of the model, for example the containers of cosmetics is based on cylinders and the structure of dimensional column mainly represents in the variance of column cap, cylinder and crest line of column, adopting various methods like cutting, folding, curving, revolving, embedding and so on. Many packaging design of perfume bottles frequently link arc spherical surface and plane surface together to make the brightness of metal-colored cap more intense, while the multi-angled bottle intensify the reflection of glasses and further strengthen the visual effect of comparison, which is quite novel and ingenious. “Simulating method” is to directly simulate or imitate the visual image of certain object to intensify intuitive feeling and attract consumers. Like the bottle of HARMONY--a French sweet wine exhibit itself in a shape of guitar and through this design it shows the tenderness of wine, just like the sound of wooden guitar, plain but rumination-provoking.

 

2, Essential factors of packing design composition

Composition is to integrate the trademark, graphics, scripts, color etc. on the displaying surface of nice packaging design to achieve a comprehensive effect of decoration.
logo/trademark design
For detailed information please refer to VI Logo Design

 

graphic of package design

 

Decorative graphs mainly refer to the primary image and other subsidiary decorative elements. What graphic design represents is internal and external constituting factors and conveys the information in the means of visual image. The graph of pack design often occupies most space or even the whole space of packaging. Graphs occupy a very important place in packaging, because they can symbolize the content and theme of product in an artistic form, which can be sensed directly or indirectly by customers’ visual sense and can allure desire out of customers to possess.

The following aspects should be given conscientious thought to when using graphs during packaging design.
Big one or small one?
Generally a big, fascinating and enchanting graph, compared with a pile of scattered small ones, is more likely to attract more target audience.
Complete story plot When seeing these graphs, target audience tend to think “what’s up” and then he will keep on thinking to let a deep imprint in his mind.Leading role

Product must be the core of visible physical ratio or invisible spiritual connotation embodied by graphs. Intense visual effect originates from big comparison of the similar kind, like a crane standing among chickens. Should it be put in a humorous way, the stereotyped graphic composition is like a bunch of chickens, while ingenious graphic packing design composition is like a crane.

 

3, color of custom packaging design

When people browse commodities on the shelves, it is the color of packing design for candy, coffee, consumer and food first pops into the eyes of people. Color is the visual effect of different wavelengths. Different color will provoke different mental and physiologic effects and vary with people’s age, gender, experience, nationality and environment. Therefore color does not only affect the displaying effect but also directly affect consumers’ buying desire. Color in package design is an important factor to beautify and give prominence to products. Based on people’s association and habit toward colors, moderately exaggerating and changing colors are means of artistic packaging. Therefore, packaging product packaging design company should base his design on the features of products, researching customers’ habits, hobbies and the trend of popular colors both at home and abroad, considering customers’ buying mentality and following the abstract rules of feelings generated by different colors. Only in this way can colors better reflect properties of commodities and better amplify the visual effect of pack design and further stimulate consumers’ buying desire.

Some habitual colors of the packaging of several kinds of products
Food packaging design:
The food packaging design usually adopt prominent, brisk and light-hearted colors. Green stands for environment-friendly. Blue and white provokes the association with ice, snow, sea, fountain etc. and gives the feeling of coolness. Red, orange and yellow signify sweet, fragrant and freshness etc. Unsophisticated and solemn secondary colors symbolize the fragrance and long history of wine. Simple and elegant yellow if applied on cakes, you will sense the aroma of dairy. Generally speaking, red, yellow and white give a feeling of sweet, while green gives sour.
Black draws a bitter feeling; white and blue give a salty feeling; yellow and beige evoke a dairy flavor. Different flavors of food should adopt corresponding color for the packaging, which can evoke different consumers’ buying desire and whet their appetite.

Cosmetics packaging design
The packaging of cosmetics usually adopt some neutral colors like pink, peach red, pale rosy red etc. to exemplify its fragrance, softness, beautifulness and nobility. Man’s cosmetics usually use black to symbolize dignity and dark blue to show nobility.

Children’s ware packing design:
It is suitable to choose bright pure colors or strong contrastive colors to represent vigor and energy, yielding a brisk feeling.

Medicine and medical articles
This kind of package design is frequent to use cold color and warm color. Cold colors like green and grey show the effect of anti-inflammation and pain-killing; while warm colors like red, orange, yellow etc. show nourishment and nutrition, giving a warm feeling.

Clothes packing design
Man’s wear often use black, blue and grey to seek comparison in harmony; while women’s wear vary with ages, styles etc. to use bright colors or elegant colors. Packaging design of clothes displays the feeling of different distance caused by color in the same plane. It mainly depends on the brightness and the hue of colors. Generally speaking, warm colors feel close and cold colors feel distant; bright colors feel close and dark colors feel distant; pure colors feel close and grey colors feel distant; clear-cut colors feel close and vague colors feel distant; colors with strong comparison feel close and colors with weak comparison feel distant. Clear and distinct warm colors are conducive to highlight theme; while vague and grey cold colors is suitable to serve as a foil to theme.

Gifts packaging design:
Colors with higher purity and brightness, like red, orange, yellow etc. have a stronger sense of luxuriance; while colors with less purity and brightness, like blue, green etc. seem plain and graceful. At the same time, the numbers of hues also play a certain role. More hues appear more luxuriant and fewer hues appear more plain and fresh.

4.script design

Script is the most comprehensible magic of finishing touch of packing design and it is symbol to convey ideas, communicate emotions and information, and express a certain theme. The brand, name, illustrative script, advertisement script, manufacturer, company or sales company etc. on the package design all reflect the nature and content of packaging. When designed, these scripts should be considered by product packaging design company as a part of the whole designing of packaging. Typeface is full of fascination and enchantment, and can integrate characters and graphs or combine characters and alphabets. The crucial elements of script design in pack design are as follows. The content of scripts should be succinct, real, vivid, easy-reading and easy-remembering; typeface design should reflect the features, properties, and distinctiveness and it should have easy identification and aesthetic feeling; the layout of scripts should conform to the general style of packaging design.

3, essential factors of materials

Material is an important link of packaging design, which directly affects the general function, economic cost, processing method, recycling of packaging wastes and other aspects. Surface changes or surface shapes of different materials frequently affect the visual effect of package design and flexibly using them can achieve an optimal packing design effect. Packaging materials, whatever it is, from paper, plastics, glasses, metal, ceramics, bamboo or wood, to other synthetic materials, all have various textures. By using different materials and flexibly combining can bring ingenious, icy or luxuriant, or other feelings to customers. 

In order not to waste materials and not to increase ineffective investment, product packaging design company should optimize the allocation and system of enterprise’s objective, marketing requirements, marketing requirements, material requirements, balance between proper use of structure and elements and service life of products. If the time of efficacy of a food product is one year, the corresponding technique of packing design protective function and the choose of packaging material technique should be in accord with the efficacy of the food and over-packaging or under-packaging should be avoided to gain optimal comprehensive profit to win the market. Packaging designing company should be sensitive to economy and have comprehensive knowledge to analyze the value of packaging design, ensure enterprise to get maximum profit with minimum investment, increase additional value of product and win popularity among enterprises and customers.

The most frequently used is paper packaging. It exists in abundance and it is light, convenient, easy to process, transport, carry and print; it is also nontoxic and nonpolluting, easy to meet hygiene standards; its cost is also very low. All these traits contribute to its wide application in packaging design. Relevant statistics reveals that paper material constitutes 45% of all packaging materials and they are widely used in general merchandises, textiles, hardware, telecommunication equipments, household electrical appliances, food, medicine, military industrial products etc. Among all the paper containers, paper boxes are the most used in amount and widest in scale. Paper boxes include papered boxes and folded boxes; the cost of the former is higher so it is used in comparatively higher grade package design and the latter is suitable for mass producing and processing and is the most widely used one.

The packaging design process of Toperfect AD&Info is divided into the following four phases.

1， Analysis of product properties

It is the initial phase of putting forward problems and making research and analysis. Understand of some characteristics of products mainly considers technical and economic factors like demand of market, product quality, cost, feasibility of manufacturing techniques etc. and the MI idea of enterprise.

2， Definition of product specifications

After sufficient understanding of product properties, usage, raw materials, and specifications and the age, mentality etc. of the target buyers in the first phase, it comes to the second phase to decide packing design materials, volume, size, color etc.
Shaping of packaging design resolution
Its major task is to devise and determine design program. It should be noticed that packaging of certain particular products should conform to extra rules. Using certain materials or even different materials should keep a certain proportion and can not be changed without ratification.

3， Printing of product packaging design for candy, coffee, consumer, food

Printing finished products is a crucial phase. A well-designed packaging needs excellent printing to show its perfectness. If clients required, Toperfect product packaging design company will track the process of material choosing and printing process to ensure the final result.

Excellent packaging designing company should possess three conditions: knowledge, experience, and imagination. Only the combination of Knowledge, experience and imagination can excellent package design be created. Started in 2002, Toperfect AD&Info have been in the business of designing of artistic oil paintings, consulting and oversea marketing of original art (http://www.singing-pallette.org) for many years. In 2005, Toperfect product packaging design company was established to professionalize in the advertisement business, therefore, it owns a well-cultured and well-experienced professional team, which is constituted of energetic and imaginary young artists, and advertisement designing staff. Our packing design blaze a new trail in the visual effect and give an aftertaste of artistic charm.

Furthermore Toperfect product packaging design company provides you at least 3 options of packaging design for candy, coffee, consumer and food for you to choose throughout the design process. Continually refine is what we do to your design, and we give presentations after giving you first few options. And finally you decide your favorite option. The numbers and quality of the options is unparalleled in the packaging design companies in the same business.

For further information of quotation please refer to price range of custom packaging Design